The Carriage House Companies, Inc., a client of Bensur Creative Marketing Group for nearly 20 years, received recognition in the January 2010 edition of PLBuyer. The article entitled “Getting Saucy” focused on the various pasta sauces readily available within the private label sector and folks, let me tell you, these products are anything but “generic”. In years past, private labels were viewed as a cheap alternative to brand names, but that is no longer the case with many store brand products using the same authentic and flavorful ingredients as well-known brands. So, the next time you go to the grocery store, we suggest stopping by the pasta sauce aisle and grabbing a jar of store brand sauce. Go ahead…try it for yourself!

Also, private label companies have a lot to be proud of in terms of their performance over the past year. When you read the PLBuyer article, make sure to check out the full-page Carriage House ad on page 31, and then turn the next page to see the growth of the private label industry. While store brand sauces only account for $402.2 million in a $billion dollar industry, growth in the private label sectors are steadily rising. So, congrats to the Carriage House Companies, Inc. on a job well done and enjoy your pasta this weekend!

– Anna Monahan, Intern for Bensur Creative Marketing Group

This entry was posted on Friday, January 15th, 2010 at 5:16 pm and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.