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Big Game Marketing Mayhem - Day 2

Today’s blog is all about the beverage giant that is giving back in big ways this year - Coca Cola. The soft drink company has created a fan page on Facebook, in which people can join to support Coca Cola and their efforts to raise money for the Boys & Girls Clubs of America. For every virtual Coca Cola drink purchased on Facebook, for which you can then send or “gift” to a friend, $1 will be donated to the organization.

As an added bonus, the sender of gift(s) will get to preview 20-seconds of Coca Cola’s Big Game TV commercials. Then, again on Sunday, all senders will get to see the commercials in full before the rest of the nation. Apparently, the commercials will feature characters from “The Simpsons.” Want to get involved and/or see the commercials before anyone else? Join 4 million other people and become a fan at http://www.facebook.com/cocacola . To send the gift of a virtual Coca Cola, visit the tab titled “Live Positively.”

Until tomorrow!
- Anna

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