As most of you may already know, any specific color always has a meaning connected to it. For example, the color yellow is associated with freshness and joy. Well, this same psychology has its relationship with the direct mail industry. According to an article recently found by one of Bensur’s own, “Points of Hue” from Deliver Magazine highlights the importance for a company to select the best color for their direct mail campaign that can convey, or rather influence, a certain message to its receivers. The article then goes on to point out the good, the bad [and the ugly] of some key colors.

A few colors expressed included: purple [bad], yellow-based reds [good], and white [very good]. To review some valuable insights on these colors and more, read the full article

Lastly, Happy World Consumer Rights Day to everybody!

Until next time!

- Anna

This entry was posted on Monday, March 15th, 2010 at 4:38 pm and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.