Featured in the first quarter issue of Exclusive Brands is none other than M-Dot Network. The 35th issue of the publication displayed a three-page cover story of the Erie-based company in the article titled “A Private Label Solution for Digital and Mobile Coupons.” The article itself provides a general overview of the digital couponing trend while highlighting M-Dot’s strategic approach to capitalizing on this rather new and tantalizing opportunity.

Don’t you hate it when you’re at the store buying the very item your sought after and then realized upon checking out that you left your coupon at home? Well, no more fear then because those days are now over. Companies like M-Dot Network have developed a next-level software platform that allows those valuable coupons to be sent straight to your mobile phone, PC, and even your iPod. Shoppers are even free to choose what coupons they like by finding and selecting the coupons online or on their mobile phone. What makes this deal even sweeter is the fact that once a certain coupon is selected, offers are directly sent to the consumer through several issuers, from the manufacturer themselves and/or the retailer. So, now you are given even more options.

Now, don’t get the idea that this is just a great new service for shoppers, retailers are also in store (pun partially intended) for a great new service. Upon installation of the M-Dot Network software platform, retailers are free to map out budget-conscience goals, such as deciding whether to drive private label coupons, manufacturers’ coupons, or both simultaneously. The M-Dot Network promises a facilitated delivery and execution of these electronic coupons for both ends of the spectrum, from the retailer to the end user. Coupons and incentives are treated like currency and are redeemed in real-time upon checkout via the customer’s Shopper Club Card or by entering their telephone number.

The software even allows for a more personalized approach towards coupon distribution, which will play a huge part in the retail landscape throughout the current decade. For more information on M-Dot Network, click here: http://www.mdotnetwork.com/. To view the digital edition of the Exclusive Brands publication, click here.

Until Wednesday!

-Anna

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