Soy-Sauce-Flavored Kit Kats? Give Me a Break!
Over the weekend, I came across an e-mail with an interesting title, which read “Soy Flavor Kit Kats in Japan.” At first, I thought that could be rather good, since I already enjoy soy milk. However, upon opening the e-mail, I found out the actual flavor was in fact soy sauce. Now, I am a huge fan of Chinese food, and Asian cuisine in general. However, the sound of soy-sauce-flavored Kit Kats doesn’t exactly fancy my taste buds.
Luckily for Nestle, the makers of Kit Kat, this unique flavor is #1 in the country of Japan. Talk about bringing “direct marketing” to a whole new level! Apparently, Nestle has created 19 flavors of Kit Kats exclusive to only consumers in Japan. Furthermore, each of the 19 flavors is special to a certain region of Japan. For example, the soy sauce flavored Kit Kats are special to the Tokyo region of Japan, melon flavored Kit Kats are special to Hokkaido region of Japan, and so on. Other flavors include: green tea, candied sweet potato, pineapple, chestnut, and red bean. Click here for a map displaying all the flavors and their selected regions.
Another interesting fact I discovered while researching these flavors (because I had a hard time believing a soy-sauce-flavored Kit Kat actually existed), is that upon selling these specially-flavored Kit Kat bars, people thought they would make great souvenirs and/or gifts as well. Furthermore, check out the article to see what the Japanese translation of Kit Kat means and how they used it to market the product. Hint: the translation is “Kitto Katsu.”
So, does a soy-sauce-flavored Kit Kat sound good to you? What about their newest flavor, the wasabi-flavored white chocolate Kit Kat bar? If so, I suggest booking a vacation to Japan in the near future. If not, well maybe it’s a good thing they are only sold in Japan.
Until next time!
- Anna
