For all its many variations, styles and points of origin, most beer comes down to some combination of water, malt, hops and yeast. Better than almost anyplace on Earth, Erie is well positioned to supply the water, said Jake Rouch, vice president of economic development for the Erie Regional Chamber and Growth Partnership. That’s an advantage that the Regional Chamber is trying to leverage in a new business attraction campaign dubbed Just Add Water, created by Bensur Creative Marketing Group.

Read the full story in the Erie Times News by Jim Martin.