The recent ad campaign from Country Fair, called the Big Deal,  was a huge success for the company.  Not only did this campaign work, it generated higher sales from other products Country Fair had to offer.

The Big Deal includes any six-inch sub, a bag of potato chips, and any large fountain drink for just $5!  The campaign began in the summer of 2010 and ever since sales have increased. Not only did this campaign create awareness for The Big Deal, but also helped make it the preferred choice over their top competitors.

The ad created more traffic in the stores, and increased overall sales for Country Fair.  The ad emphasized The Big Deal, but grabbed the attention of the consumers for Country Fair as a whole.  What better way to fuel up, and chow down on a great deal that Country Fair has to offer.

About the company:

Country Fair, Inc., is a chain of more than 70 convenience stores that offer a wide variety of products and services to meet the consumer’s needs.  They are located throughout Northwest Pennsylvania, Western New York, and Eastern Ohio.  For more information, please visit country-fair.com.