MARKETING PA GREAT LAKES REGION PAYS OFF

BENSUR’S MARKETING EFFORTS GIVE TOURISM GROUP “GREAT” SUCCESS

Friday December 1, 2006

The toursim season in Pennsylvania’s Great Lakes Region used to be considered “a gold 90 days” in the summer months, but hotel tax receipts for October show tourists are flocking to the area in ever-growing numbers. John Oliver, president of the Erie Area Convention and Visitors Bureau, credits some of the increase to successful marketing. Goerie.com recently featured an article about fall tourism in the area.