Bensur Creative Marketing Group just finished three new radio spots for Country Fair, Inc. Country Fair, Inc. is a chain of 70+ convenience stores that are integral parts of the communities that they service throughout Northwestern Pennsylvania, Western New York, and Eastern Ohio.

The spots feature a cast of characters including Fabio, Ed the Waltzing Donut and Buck. The creative team used humor for the series of promotional radio ads for Roaster’s Cup Coffee because humor sells, pure and simple. Humorous radio ads are more memorable and motivating than ads which just boringly recite product benefits.

Listen to the new Roaster’s Cup radio spots here

Roaster’s Cup Coffee is awesome. We think our new radio commercials reflect the brands awesomeness! Enjoy.