WEBSITE GETS FLAVORFUL NEW LOOK WITH BENSUR IN THE MIX

Friday November 10, 2006

Major Peters’ redesigned Web site makes finding information on America’s best-tasting line of cocktail mixes easy and fun

That veddy proper British officer on the label of Major Peters cocktail mixes is actually a party guy. And he’s as smart as he is fun to be around. So, it stands to reason that his Web site should be full of information and lore and fun to navigate, too.

That’s the thinking behind the sweeping redesign of the Web site (www.majorpeters.com) dedicated to America’s best tasting line of cocktail mixes. On the site, you’ll find the legend of Major Peters, information on Major Peters comprehensive line of Bloody Mary, Bar Basics and Flavors mixes and a recipe-builder page with more uses for Major Peters products than you ever thought possible.

There’s also a special section for brokers and a page that’s just for fun, a subject about which the Major knows a thing or two.

“Our brand never stays still, and neither should our Web site,” says Kevin T. Dress, Director of Sales and Marketing. “It had been a few years since our last redesign, and we were ready. It’s also optimized for the latest generation of browsers and recommended to be viewed with a cocktail made with a Major Peters mix in your non-mousing hand.”